The key to achieving this is to gain experience, as much as you can and wherever possible and from those who you admire. Start buying bridal magazines, create a scrap book of inspiring images as this will form the backbone of how your own style as a photographer starts to develop. An additional suggestion, one which can have a considerable impact on your creativity and give you a detailed feel for what is happening within the industry, is to attend the designer wedding show in Leeds "It's amazing!".
Go to the designer wedding show this May, soak up the atmosphere, and study all that is there and how the consumers are reacting to what they see. Watch to see which stands are busy and why, what is this year's must have for brides and grooms? Take a short while to people watch - study all that you are seeing and take notes as these will be a great reference for later.
Who is attending the show, who have they gone with and why? This information will help your approach when you really start to build the business. Visit all of the stands and introduce yourself - go early though as this is when those exhibiting will have more time to share their knowledge and expertise with you. Be open and let them know you are a photographer - honesty is the best approach and you will be more natural and relaxed. Let them know you are new to the industry and are there to gain knowledge and learn.
And my last tip while at the show, take time out to watch a catwalk show as you need to gain an insight into what your brides might be wearing, what styles are about to appear as this will really strengthen your conversation when talking to potential brides and grooms.
Thanks for reading - Tess x
